For long term maintenance of competitive advantage, a firm must ensure that its methods cannot be duplicated or imitated. This requires constant analysis and regular reinvention of competitive strategies.
I also said that a business plan consists of a narrative and several financial worksheets.
Personnel: The success of any company depends on their ability to recruit, train and retain quality employees. The amount of emphasis in your plan for this section will depend on the number and type of employees required.
Marketing Plan : This is where you include how you are going to get your customers. This is one of the most important parts of your woodworking business plan because without customers you don't have a business. For example if you are going to have a mail order side to the business you might include direct mail as a marketing method. If you are going to advertise in home and garden magazines this could be another marketing method. List these in bullet point form so they are easy to understand.
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