If an online business, you need to go into detail how you will attract customers to your website. General statements like "I will use Face Book ads and email marketing" will contribute almost nothing to helping your cause unless you have detailed statistical analysis of tests you have conducted or of another similar business you have been associated with. If you do not have any data upon which you reference your estimates, it could show lack of proper thought to the remainder of your business plan.
The analysis goes on to say, "Those diminished expectations - plus the pain of the current downturn - are fueling retrenchments in consumer behavior that could fundamentally reshape the economy."
I also said that a business plan consists of a narrative and several financial worksheets.
The invention process involves disclosing your invention to a wide variety of readers. As mentioned, such document is a starting point or template for providing future material with respect to the many different readers and audience for which you will need to communicate your invention.
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