Playable ads coming to Windows 10

Microsoft revealed the new playable ads advertisement option on the Windows Dev Center blog today that developers can take advantage of.

A preview of the Playable Ads feature launched today in the Windows Dev Center. If you have never heard of the term before, you are probably wondering how the ad format differs from other ad types already available for developers on Windows 10.

Regular advertisement for apps right now usually consists of a text or image link that leads to Windows Store. Users may then look at screenshots, read the description, comments, and install the

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